From: Culver City, CA
	Tuesday, 12:30 P.M.

Dear Friend and Subscriber,

Many people have accused your Great and Mighty Guru of being 
a cynic.  "Ross," they will say. "You've got such a hard and 
cold view of things".

Well, I tend to think that I'm just being realistic.  And one 
of the most true and powerful realities of human nature is: IF 
SOMETHING COMES AT VERY LITTLE COST, PEOPLE TEND TO THINK IT 
IS OF LITTLE VALUE!  We believe that things that are difficult 
to possess are inherently of better quality and that things 
that are easy to posses are of little value or quality.

In other words, absent knowing what something can do for them, 
people will make a judgment based on what they have to give up 
to get it.  They confuse price with value.

I certainly hope that you are smart enough to see the 
difference. Personally, I judge the worth of something 
based on what it will do for me.

Now, how does this tie in with getting laid? In fact, how does 
this tie in with having major success in virtually every are 
of life(which I hope by now you see this newsletter is really 
aimed at)??????

Just this: if you really want to have massive success with 
women(and everywhere else) you must learn to.....

Put A Price On Yourself!!!!!

Listen:  I can't begin to tell you the difference this one, 
simple principle has made in every area of my life.  As you 
know, I'm not some ivory tower philosopher or theorist.  I 
apply what I teach and if it doesn't work for me, and I damn 
won't teach it.

And since I've been applying this principle I've not only 
bagged more babes, but I've made more money, attracted some 
really wonderful friends, and totally shit-canned some of 
the few remaining flakes and assholes that had been draining 
my precious life-force.

But enough about me. Let's talk about how you, my dear and 
valued reader, can apply this "putting a price on yourself" 
principle in your life, especially as it applies to doing 
the nasty, grinding the grown-up, bumping the uglies and ......

Doing the Screwing!!!

First, if you have my "Unstoppable Confidence Tapes" you should 
add in to your daily affirmations something along the lines of 
"You put a price on yourself in all your dealings with women and 
let women know you expect them to pay that price!".

But practically speaking, here are some ways to do it in your 
behavior in the field:

1. At the appropriate place and time, SHOW YOUR ANGER!!  Guys 
who never get mad, who never show that they will stand up for 
themselves and make a woman feel a bit of unpleasantness are, 
in effect, giving themselves away for free!! Let the females 
in your life know that if they break your rules, cross you, or 
show any lack of respect that THEY ARE GOING TO PAY A PRICE!

2. Be willing to withdraw your time and attention and be 
unavailable!  There are actually two rules working here: one is 
that people value more what they have to work for, but also the 
rule is: if it's rare or becoming MORE scarce it's viewed as 
being more valuable. 

Now, the funny thing is, even seriously flawed rare stuff is 
inherently snapped up by collectors. That's why collectors 
will pay $4000 for a dollar bill with no picture of Washington 
or some other simliar silly flaw, because they know they may 
not ever see it's like again!

If you really care to feel cynical about human nature, consider 
the following story that illustrates the becoming more scarce 
principle:

A few years back, the political godfathers in Dade County, 
Florida decided to pass an ordinance banning the sale and 
possession of laundry detergents containing phosphates.  Now 
the people of Dade County reacted in two ways:

A. They actually started SMUGGLING PHOSPHATE DETERGENTS INTO 
THE COUNTY!!!!  Neighbors and friends would organize "soap 
smuggling runs" where they'd drive to nearby counties to load 
up on phosphate detergents! This led to hoarding of phosphate 
detergents with many people building up supplies equivalent to 
several years use!

B.  Consumers in the county, when surveyed, began to see 
phosphate products as being better than before.  When surveyed, 
they viewed these products as more effective, better whiteners, 
etc. etc. etc.

Does this disgust you? (Or does it just make you feel like 
calling up your girlfriend and telling her to do your laundry?)   

Well, in any case,  as I've said, it's a reality, so use it in 
the following ways:

A. Now and again, cancel dates.

B. Don't always return her phone calls promptly

C. On occasion, and especially in the begin, GET OFF THE 
PHONE FIRST!! Don't have unlimited time or willingness to talk!!


That should get her viewing you as scarce and therefore a lot 
more valuable and therefore something...


She's Willing To Pay A Hell Of A Lot More To Get!!

Now the final, and perhaps the most important rule I can give 
you is:

Let Women(and people in general) Know What Your Rules Are And 
What You Expect Of Them!!!


Look:  it's an axiom in selling cars that the most luxurious, 
high-price cars are the ones where you negotiate the price the 
least!  If you want a Rolls, you gotta PAY for a Rolls.  
(Can you imagine the response if someone offered you a new 
Rolls Royce for $10,000. Wouldn't you expect something was 
fishy about the whole deal?)

You bargain(a little) when you're trying to sell a Volvo or 
a Ford; you don't ever bargain when you're selling a 
Lambhorgini or Ferrari Testarosa.  If they can't pay, let 
'em keep their noses pressed against the glass outside the 
showroom with the rest of the "wannabes" and "wish-they-coulds".  

Just so, if you think of yourself as a Rolls Or Ferrari, then 
you must name your price. I'm not talking dollars here, but 
what you expect in terms of your rules for being respected, 
loved, etc. etc.

Now, I didn't say whine or demand. I just said let them know 
with the attitude of: Hey, these are the rules. If you care 
to obey them, great.  You'll receive GREAT value in return.  
If not, please get out of the way because plenty of people 
are lined up who WILL pay, and gladly so.

Finally on this topic, you should take steps to totally 
eliminate from your life anyone in any capacity who will 
not pay your price, after you have clearly informed them 
what that price may be, and most especially if they have 
explicitly agreed to pay it. As I have long said, confidence 
works two ways: both in going for what you do want and moving 
away from what you don't.  If you don't eliminate those who 
won't pay the price, then you will be undercutting your 
confidence when you want to move towards what you want, 
because your behavior is not 100% congruent with your belief 
that you are a person of value who is deserving of the best.

Technology Update Department

Hey, hey, hey all you techno-weenies. In case you didn't know 
it, your old pal and Guru Ross is causing havoc on the 
world-wide Internet computer network! We've got our own 
discussion group going on Usenet, called alt.seduction.fast!  
We need your support, and most importantly you should know...

I Created This Usenet Group For You, The Fans!

That's right! Here's your chance to exchange stories, questions, 
ideas,etc. with fellow Ross Jeffries fans, 24 hours a day, 
all around the world. Got a new pick-up line?

How about a special situation you need IMMEDIATE advice with?  
A question or challenge with the material? Want the latest Ross 
Jeffries current events, including seminar updates, and these 
newsletters, posted electronically and available for downloads? 
 
Then get the hell on the Net and start reading and posting in 
this newsgroup! If you aren't on the net, there are plenty of 
service providers all over the place.  You can even access the 
Net through commercial providers like Compu-Serve, Delphi, and, 
yecch, even the odious and awful America On-Line, which kicked 
me off for being too controversial! This can be especially 
useful if you are new to all of this and want some free time, 
as most of these services give you a free 10 hour trial!!

(If you are a real-hardcore Net-o-phile we will shortly be 
setting up an FTP and World Wide Web Page! Call for more 
details or E-mail me at sandworm@earthlink.net!)

Ross vs. Men's Health Magazine

Many of you called, wrote or E-mailed me about the horrific 
hit piece that appeared in the Jan.95 issue of "Men's Health" 
magazine. 

The "reporter" Ted Rand, did a total smear job on your 
Grand and Wonderful Guru, taking quotes out of context 
and telling outright lies.  

Fortunately, many of you wrote in to "Men's Health" and let 
them have a piece of your mind. Check out the next couple of 
issues to see if they have the balls to print your letters.



The Mail Bag

Ross:

I just wanted to let you know how happy I am with your 
Secrets Of Speed Seduction seminar tapes.  Your innovative 
approach gives me a power and impact that the "experts" say 
is impossible! Hot damn!

I am not in the best of shape physically or mentally, a 
pretty typical 41 year old guy, so I thought I'd have to go 
through a period of conditioning. Man, was I wrong! Here are 
some examples:

*Dr. Amanda--I went for my eye exam and met this young woman 
with a great voice. So I started talking about tonality and 
how you can feel an incredible connection with someone you 
just met.  Later, riding me until she collapsed, she kept saying 
"I can't believe I'm doing this!".  Kind of surprised me too, 
so I went out to try again and this time I found...

*Carol-a real space case; she believes in crystals,astrology, 
etc.  But she's also 26, blonde and an aerobics instructor, 
so what the hey?  I got her out for coffee and hit her with 
the blammo pattern.  What a cosmic connection! Now she can't 
keep me out of her mouth and loves to gobble my male energy!

*Tammy-a 23 year old newlywed with buyers remorse.  Same 
thing-instantaneous connection, time distortion, bringing 
out feelings of incredible pleasure and satisfaction.  I 
discovered she was multi-orgasmic and loves to suck!

*Laura-a big, busty, leggy gal; sort of a Midwest Elle 
Mc Pherson, she told me I wasn't her "type" and she had 
a boyfriend. No problem, I said and just kept talking-got 
her laughing, built that incredible connection, anchored 
peak experiences, zoomed her around in space and time and 
this time I left her in that peak state while I ushered 
her back to my place.

Not to brag, Ross, but this shit is going on all the time 
now! It doesn't matter how old she is, if she has a boyfriend 
or husband or if I'm her "type"....NOTHING MATTERS! You're 
a fucking genius!

Mark Cunningham
Maumee, Ohio


Mark:

Maumee? Where the fuck is Maumee? In any case congrats on 
the great work, buddy! It's my pleasure to bring power 
principles to those will go out and use them! That's what 
it's all about!


A New Resistance Buster

Speaking of Speed Seduction, let me share a new resistance 
breaking pattern I just came up with. Actually, their are 
two of them. You should use this on a woman who's put up 
some resistance to going out, put you off, made excuses, 
etc.

First step is, get 'em laughing! I'll say something like,"You know, 
I wish I were a girl like you, so I could have a guy like me 
come into my life!".

Once they laugh, use scope ambiguity, which I briefly discussed 
in the last newsletter(I think I did; too much sex effects 
your memory!).  Scope ambiguity puts the person's mind on 
hold because they become confused and don't know who you are 
referring to; them or you.

So, as soon as they finish laughing you say, "Speaking to you 
as a person who loves to laugh..."

Now, their are two possible options for step three. 

Option one:  "Won't it be great AFTER we've gone out and 
laughed and felt really comfortable together? Then you can 
just look back at it all, smile that smile of satisfaction, 
and think to yourself: that was one of the best times, I've 
ever had!".

This is, of course, TIME DISTORTION. You are taking her in 
to her future where she's ALREADY gone out with you and 
enjoyed it tremendously, so it makes it seem like it's 
unavoidable, inevitable and desirable!

Sneaky, huh?

Option two: " I don't know, when we go out, whether it will 
be a wonderfully fun adventure or just an incredibly enjoyable 
good time, but it sure will feel great to laugh that much, 
won't it?".

Here, you are giving her only two possible outcomes; she'll 
either LOVE going out with you or LOVE going out with you 
are directing the process of her thoughts to link pleasure 
with your proposal.  Now, normally, she'd catch this be scope 
ambiguity puts her mind on hold! Hah! Double sneak, yes?

And you say old Ross isn't a genius?


Ross's Plug Corner

Well, whattya think I'd be plugging? Speed Seduction, of 
course!  And as you consider the incredible letter from Mark, 
and begging to imagine what it would be like for you to have 
all those incredible women begging to fulfill your every lustful 
wish, dream and desire, won't you feel great AFTER you've ordered 
you Deluxe or Basic Home Study Course? Then you can smile, look 
back on it all and think: "God, I can't wait to score like a 
rock star!	

By the way, a green order form is included with this newsletter. 
You should also know we are working on a complete set of 
transcripts for these tapes which we will make available for 
an extra $95. (It's over 300 pages, damn it!)

We are also in the process of producing two videos:

1. How To Get Your Girlfriend, Wife Or Date To Blow You!

2. How To Get Strippers And Other Erotic Professionals In Bed!

You can be sure I'll let you know when either or both are ready!


Seminar Schedules!

Hey all you East Coasters who have been bitching to Yates 
about having a seminar out there! He's finally talked me 
into doing one in the beginning of May in the Newark area.  
This might well be the ONLY East Coast seminar I ever do, 
unless plenty of you horny guys sign up and make it work my 
time!  Price is $695 for three days and NO DISCOUNTS to anyone 
who doesn't sign up by March 1. Call Yates for details.

See ya in Cyber-Space!


Ross

P.S.  Next issue I'll tell you about a great little gimmick 
for hitting on sales girls and waitresses that works so well, 
they PUT THEMSELVES INTO TRANCE AND FANTASIZE ABOUT YOU!  God, 
sometimes I'm so sleazy, I even embarrass myself!


P.P.S  Why aren't you filling out that green order form right 
now, Cedric?  Aren't you TOTALLY CONVINCED NOW?????